The Meme Machine
Pets are huge on social media but shockingly, there aren’t any social media platforms designed to be used by pets.
We corrected this with the Meme Machine: a room of content creation tools controlled by the behaviors that make shelter pets so lovable in the first place.
Images are selected by nudging bouncy balls, emojis are placed with a lick, and hashtags are hashed by rolling around on a giant keyboard.
Amazingly, the posts created by shelter pets consistently beat out bigger brands and real people on organic social engagement.
They lapped all car companies combined on #OdometerDay, dunked Krispy Kreme on #NationalDonutDay, and eclipsed NASA on #MoonDay.
-
Pettable Pins
Turns out new home owners are the most likely to adopt shelter pets.
So we decided to take advantage of people’s obsession with Pinterest home decorating mood boards.
We hacked scrolling videos and created interactive pins to let people play with shelter pets from anywhere.
